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I’m a Creative Strategist

I help brands and agencies better understand their audiences, their brands and their role in the wider world.

This helps them define how they can behave and communicate in a way that engages their audience, resonates with culture and ultimately builds equity and value for their brand.

My career can be broken down into several ‘eras’.

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Freelance Creative Strategist (since 2017)

A variety of different agencies across a whole bunch of types of brands. Some beer brands at Hue & Cry and Momentum. Whisky brands at Just So and Margaret. Asics & Accor Hotels at FRUKT. Random LVMH brands at B-Reel and Hue & Cry. A bunch of stuff at Protein, Umbrella Collective and Wake The Town.

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The Agency Years (2010-2017)

Starting this era as a Social Strategist at Albion I moved to AKQA as a Community Engagement Strategist, then a couple of roles as a Content Strategist at RKCR/YR and then The Social Practice before ending up at Grey London as a Cultural Strategist. At both Albion & Grey London I got pretty stuck into internal comms and development programmes.

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The Internet Years (2007-2010)

Back then the internet was an exciting place and I worked at some start-ups. I was head of marketing at Tipped (which was a proto-Yelp) and a comms strategist at Taptu (which was a search engine for mobile phones - yes that was a thing back then). I also did some QA & community strategy for Bauer Media. I also did a bit of content and community strategy for We Are Social & Iris London.

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The Music & Event Years (2001-2007)

Moved to London and interned at Dazed as a Marketing and Events manager. Went and worked for Chris Blackwell at Palm Pictures where I ended up doing marketing, label management and A&R. Ran events for RESFEST across 7 cities in the UK. Spent some time in NY & LA doing programming and partnerships for Epitonic. Then did a bunch of event production and programming for VICE including their festival Tales Of The Jackalope.

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The College Years (pre 2001)

I went to university in Bristol to study Law & French but got a bit sidetracked by DJing - ended up dropping out of university and playing records and running club nights full time for a few years.